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East London is a city on the southeast coast of South Africa, situated in the Eastern Cape Province at 32.97°S and 27.87°E. The city is situated on the Indian Ocean coast, between the Buffalo River, and the Nahoon River, and is the country's only river port. East London today has a population of 250,000, with over 700,000 in the metropolitan area. East London is the second largest industrial centre in the province. The motor industry is the dominant employer. A major DaimlerChrysler plant is located near the harbour, manufacturing Mercedes-Benz vehicles for the local market, as well as exporting to the United Kingdom, Australia and Japan. Other industries include clothing, textiles, pharmaceuticals and food processing. From the 1960s until 1994, the apartheid government created tax and wage incentives to attract industries in the former black independent states, including nearby Ciskei. Investment thus flowed into surrounding areas such as Fort Jackson and Dimbaza, leaving East London in relative isolation. The militant union activity of the time was not conducive to productivity or good labour relations. Infrastructure deteriorated and port activity wound down. To encourage investment in East London, the East London Industrial Development Zone (IDZ) has been established on the West Bank, close to both the port and airport. 1500ha of land has been made available, and the site is one of four duty-free development areas in South Africa.The unusual double-decker bridge over the Buffalo River was completed in 1935 and to this day, is the only bridge of its type in South Africa. Modern day attractions include the East London Museum housing the coelacanth, a prehistoric fish, thought to be extinct, discovered live there by fishermen in 1938, and numerous memorial statues. The city is well-known as a surfing mecca, and its beaches are among the best in the country. East London has good transport links with the rest of South Africa. The N2 highway connecting Cape Town and Durban bypasses the city, while the N6 highway joins East London with the inland city of Bloemfontein. The East London Airport, 10km from the city centre, has daily flights to all major South African cities. East London's tourism industry has grown greatly over the past few years. The City is being marketed as Buffalo City though, causing many to be confused. Apart from this obstacle local businesses are thriving, with a great deal of investment in the area, drawing visitors from around the world. East London is relatively small so there are only a few hotels, making a perfect gap in the market for bed & breakfasts to offer accommodation. The East Coast Resorts, up the coast towards Durban, are a fantastic collection of small villages with many people living there (only 20min to East London on the highway) but a very tranquil setting for a family holiday. Resorts include: Yellowsands, Glen Eden, Queensbury Bay, Cintsa (now spelt "Chintsa") West and Cintsa East. East London is a family city; many tourists from inland (fondly known as "Vaalies" because most are from the old Transvaal) come to East London to enjoy the mild temperatures and the fantastic beaches, surf spots and fishing.

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